Thought Center


Social Media: Share the Love!

How Actress Lisa LoCicero and #PWPT Helped a Dog Find a Home

This past Saturday, Habitat for Humanity of Greater Los Angeles (HFH GLA) celebrated its 10th Annual “Power Women, Power Tools” (PWPT) event in Lynwood, California.

The all-day build event was attended by hundreds, from celebrities like Tom Shadyac, Tina Knowles, and Kelly Rowland, to long time HFH GLA staff members and supporters, to local residents who were excited to lend a hand to help improve their neighborhood.

But there was one unexpected attendee at PWPT: a four-legged ball of golden brown fur and a wrinkled face. She was found wandering in a nearby parking lot, and brought to home base by a volunteer.

Power Women, Power Tools, Power Pup!
Power Women, Power Tools, Power Pup!

Our Power Women went to work making sure the dog was hydrated, fed, and shown plenty of love; they also made sure to spread the word that she had joined us!

In mere hours, HFH GLA super supporter Lisa LoCicero and her son, Lukas, were smitten with our fuzzy attendee. They tweeted photos and shared posts on Facebook, which resulted in the dog finding a loving new home practically before the first Habitat wall of the day had gone up!

It just goes to show that regardless of your opinion of social media, there is no doubt it is a powerful tool. Thousands of fans follow Lisa (@LisaLociceroGH), Habitat for Humanity (@HabitatLA) , and numerous other influential volunteers who showed up and spread the PWPT14 hashtag. That network rallied around a cause that moved them (and really, look at that face – how could it not?) and achieved the desired outcome in less time than it takes to watch a Marvel sequel.

Keep the power of the network in mind when you reach out to your social media followers. What is the goal in your message? Are you trying to spread information, celebrate a victory, or move people to action? There is strength in numbers, and the numbers are certainly there – so be sure to take advantage of the power of the people, and strategize how you will mobilize the social universe.

All efforts were made to identify the owners of the dog, however she did not have tags, a license or a chip.