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Old School Manners Meets New School Marketing

How often does a company you buy from do something remarkable?  Has your hair stylist, dog groomer, dry cleaner, sushi chef or dog sitter ever sent you a hand-written thank you note?  I am guessing not, or at the very least, not very often.

Today, I received a thank you note from the most unlikely source and it blew my mind.  It was sent by a woman, named Deb (@Debng on Twitter), who is the Director of Community for New Media Expo, a conference I will be attending in January.  In her own writing, Deb told me how glad they are that I registered and will be attending this year.  She also offered to help with any questions or feedback I may have about the show.  Deb understands what community is all about.

As a marketing geek, I couldn’t wait to shout this to the world and as an attendee I feel valued.

I met Deb briefly, about 2 years ago, and we are connected in social networks, but I knew this was bigger than me.

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