Photo credit: Learnthat.com
There are so many social networks out there that can help promote your small business, but how do you decide which are right for you and then how do you manage them all? Facebook, Twitter, Instagram, Pinterest, Vine, LinkedIn, Foursquare, Google Plus and the countless others that will pop up tomorrow, all have value for certain audiences (i.e. customers) but who has the time to manage all of those? Managing too many social media accounts is daunting and likely counterproductive. This is why I suggest to my clients that they choose wisely and use wisely.
The last thing you want to do is sign up for more than you can manage and fail miserably at all of them. Instead, consider committing to managing one to three of these well. Sign up for only the social networks you know you can handle well. Identify which networks your customers use most and choose those.
In May, I received an email from someone I follow and whom I consider a colleague and my entrepreneur cheerleader. His name is Mike Michalowicz and he is the author of “The Toilet Paper Entrepreneur” – that is how I first came to know him. His email was asking me to be a part of something big with him; he was in essence assembling a team of freaks to help create buzz to launch his next book. Freaks? Buzz? Business Books? This was so me.
I read his first book years ago, loved it, and bought a copy for a friend of mine. I even had the privilege of speaking with Mike on the phone once after reaching out to him for clarity on one of the book’s exercises. Seriously, he got right back to me and scheduled a time to talk me through it! He’s a good egg.
So I signed up to become a Buzz Warrior for his new book “The Pumpkin Plan”. It seemed easy enough, tweet here, share there, snap a pic or two and share the love.