As a small business owner or entrepreneur, you’re not only the brains behind the operation, you’re also the brawn. Try this easy workout routine to flex your small-business muscles.
Monday (30 Minutes)
Do some market research. Search Google for your business name, professional name, industry and local news. Make a list of 10 things you can respond to, add your expertise to, dispute or promote to your customers. Repeat on Facebook, Twitter and Pinterest if you’re so inclined. The more aware you are of how your customers behave online, the better your ability to reach them.
Tip: Use Google Alerts to monitor this on a regular basis.
Wednesday: (30 Minutes)
Share your expertise. Take steps to respond and react to the 10 findings from Monday. Don’t forget to tap into the power of photos and videos as you go through your list.
Tip: Always have a camera nearby—even if it’s your phone. Visual content is more impactful than text online.
Friday: (30 Minutes)
Publish. Today you will implement the work you did on Wednesday into your research findings from Monday. Example: On Monday, you found an article about trends in your industry. On Wednesday, you made a list of three additional trends you identified that were not included in the article. On Friday, you post your comments on the article’s website, share it with your Facebook community and tweet it!
Tip: You know your business better than anyone else, so share your expertise to help your customers and they’ll be loyal.
Feel the burn, people—feel the burn.
This blog also appears on the Redondo Beach Patch.