Thought Center

LinkedIn

Optimizing Your Profile

We recently lead a “Lunch and Learn” for one of our clients on the topic of LinkedIn.  We were asked to help their employees optimize their profiles so that everyone in the organization could benefit from the company’s digital marketing campaigns.

Over the course of the one-hour session, we pointed out the many opportunities LinkedIn offers to showcase not only your training and skills, but the areas in which you want to grow your business.  Your headline, summary, and experience sections are all opportunities to highlight what you enjoy most about your career, the types of clients you want to work with, and the industries that interest you.  Just as you would tailor your resume for a specific job opening, your LinkedIn Profile should be crafted for the career that you want to develop.

For our training sessions, we provide a worksheet to help guide users through the revisions.

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LinkedIn Best Practices

Our clients often come to us for one-on-one Social Media training, and one of the most popular topics is LinkedIn.  It is as famous as Facebook but as mysterious (to many) as Reddit; what I often hear is that “everyone is on it!” and “people tell me it works” — but it’s not always clear WHY people are on it, or HOW it is “working.”

Below, please find SPR’s guide to LinkedIn Best Practices, as inspired by our most recent training sessions.  I hope this helps you brave this professional networking site with confidence — or at least a little less intimidation.

Define Your Goals

What are you hoping to accomplish by being a member of LinkedIn? Are you looking to connect with other professionals in your industry? Hoping to attract new clients? Or looking for a new job or career change?

Identify your endgame before you dive into your profile.

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