We recently lead a “Lunch and Learn” for one of our clients on the topic of LinkedIn. We were asked to help their employees optimize their profiles so that everyone in the organization could benefit from the company’s digital marketing campaigns.
Over the course of the one-hour session, we pointed out the many opportunities LinkedIn offers to showcase not only your training and skills, but the areas in which you want to grow your business. Your headline, summary, and experience sections are all opportunities to highlight what you enjoy most about your career, the types of clients you want to work with, and the industries that interest you. Just as you would tailor your resume for a specific job opening, your LinkedIn Profile should be crafted for the career that you want to develop.
For our training sessions, we provide a worksheet to help guide users through the revisions.