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Basic Anatomy of a Blog Post

This past month our clients have been very interested in discussing ways to reach more customers in the coming year.  As a firm believer that a blog is the heartbeat of a company, this topic has come up repeatedly. So, I came up with a document to help them understand what goes into a blog post.  This is very basic and I am sure there are many among us who have much more to add, but hopefully this is helpful for anyone struggling to start a blog or keep a blog current.

Title – Catchy titles appeal to us as marketers, but keywords make the difference for getting found in search. Consider the topic and what the target reader would type into Google to find this helpful information.

Tell a Story – Include a beginning/middle/ending – did a customer have a problem that you solved? Explain how.  But please…

Be Concise – Shorter is better.

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