Depending on your storytelling skills and willingness to be creative, it’s likely that you do not need a press release. In the olden days, the press release was used to distribute company news to the media. Companies paid to have a professional press release written and distributed to news media. Thankfully, the days of “begging” media to write about your company are long gone.
In a digital, hyper-connected world, we now all have the power to tell our company’s story ourselves, directly to our target audience. If you have a website, blog or social media page, you can post your news, in your own words, as often as you like.
It’s a wonderful thing to have that power; you’ll never be misquoted again. And, the best part about digital storytelling is that, when done well, the media will take notice.
Here are 4 ways to get your publicity machine revved up right now: