Our clients often come to us for one-on-one Social Media training, and one of the most popular topics is LinkedIn. It is as famous as Facebook but as mysterious (to many) as Reddit; what I often hear is that “everyone is on it!” and “people tell me it works” — but it’s not always clear WHY people are on it, or HOW it is “working.”
Below, please find SPR’s guide to LinkedIn Best Practices, as inspired by our most recent training sessions. I hope this helps you brave this professional networking site with confidence — or at least a little less intimidation.
Define Your Goals
What are you hoping to accomplish by being a member of LinkedIn? Are you looking to connect with other professionals in your industry? Hoping to attract new clients? Or looking for a new job or career change?
Identify your endgame before you dive into your profile.