Thought Center


The Social Media Platforms you Should be Using for your Business

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There are so many social networks out there that can help promote your small business, but how do you decide which are right for you and then how do you manage them all?  Facebook, Twitter, Instagram, Pinterest, Vine, LinkedIn, Foursquare, Google Plus and the countless others that will pop up tomorrow, all have value for certain audiences (i.e. customers) but who has the time to manage all of those?  Managing too many social media accounts is daunting and likely counterproductive.  This is why I suggest to my clients that they choose wisely and use wisely.

The last thing you want to do is sign up for more than you can manage and fail miserably at all of them.  Instead, consider committing to managing one to three of these well.  Sign up for only the social networks you know you can handle well.  Identify which networks your customers use most and choose those.

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My Week in Wyoming

This past week I took an amazing family vacation to Wyoming and some of the surrounding states. Wyoming is the least populous state in the country and two thirds of its terrain consists of mountain ranges. These two facts alone made social networking a challenge, but I was happy to hang it up for awhile in order to enjoy Wyoming’s natural beauty, wildlife and occasional roadside watering hole.

There were a few experiences on my trip, however, that I couldn’t resist sharing with the world such as Old Faithful in Yellowstone National Park, my boyfriend’s first time on a horse and a family rodeo. More often than not, when it came down to sharing a photo or two I found myself using instagram. I think this is because instagram enables everyone to take great photos. Plus, like Twitter, it lets you add a hashtag (#) to your updates, which makes it easier for others to find your photos.

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