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How a Carpet Manufacturer was Featured on NBC’s The Biggest Loser

This is one of my most favorite stories to tell about why we advise our clients to blog and tell their story through digital content.

I was first introduced to Bentley Prince Street when they came on as a sponsor for the 2007 Jimmy Carter Work Project with my client, Habitat for Humanity of Greater Los Angeles.  They were a “green” carpet company donating carpet for the new homes we were building that week.  I admired them, so when they contacted me for their own PR needs a couple years later I jumped at the chance.

For three and half years we helped them tell their stories, and there were many.  As a carpet company they were well known in the industry, but Los Angeles needed to know more about how this local company was not only providing hundreds of jobs and giving back to the community, it was working hard to make the lives of their employees better and healthier!

We consistently promoted the fact that this company provided a 5,000 sq. ft.

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Bentley Prince Street’s Award-Winning Wellness Programs to be Featured on NBC’s “The Biggest Loser: Challenge America,”Airing January 14 (8-10 p.m.ET)

Upcoming Episode Features Pilates Classes, Walking Club & Associate Success Stories

[City of Industry, CA – January 8, 2013]  Bentley Prince Street, California’s largest commercial carpet manufacturer, will be featured in an episode of NBC’s “The Biggest Loser” airing Monday, January 14 (8-10 p.m. ET).  Season 14 of the hit reality show is challenging America to get healthy and Bentley Prince Street is being featured as a U.S. company that is getting it right when it comes to corporate wellness.  In the episode, “The Biggest Loser” visits the company’s Los Angeles area carpet mill to showcase its Wellness Programs, which are designed to help associates live a healthier life.

Wellness programs include lunch-time Pilates & Yoga classes, daily walking club, associate weigh-ins, sponsored 5Ks, nutritional consulting, a 5,000 sq. ft., state-of-the-art gym and two full-time trainers.

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