Thought Center

Thought Center

Social Media Tips

Here are some of the tips and tricks we complied for our clients this month.  Enjoy!

In It to Pin It

Pinterest can be a great source of ideas — not just for home decor and fashion, but for your business too!  See what other people in your industry are talking about, liking, and sharing, and join the conversation by doing the same.  Your never know what might inspire that next great idea for an upcoming presentation, meeting, or event.

The 80/10/10 Plan

Social media is just that — social!  People spend time on various platforms not only to share their news and content, but to see what other people are sharing.  It’s ok to use your Social profile to promote other people’s ideas — in fact, it’s ok to do that 80% of the time!  10% of your social media content should be original, and highlight your position or unique insight.  The remaining 10% of your content should be promotional or a call to action.

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Habitat for Humanity of Greater Los Angeles Celebrates 500th Home

LaTonya Thompson will receive keys to Long Beach home during dedication ceremony on Saturday, August 23rd

Los Angeles, CA – August 22, 2014:  On Saturday, August 23rd, Habitat for Humanity of Greater Los Angeles (Habitat LA) will celebrate its 500th locally completed home during a dedication ceremony for new partner homeowner and single mother LaTonya Thompson. Ms. Thompson’s home has been named the Disciple’s House, having been built and partially funded by volunteers from several area churches. Attendees for Saturday’s event will include Long Beach city officials, staff, volunteers and representatives from supporting partners Lowe’s and Giveback Homes.

Ms. Thompson partnered with Habitat LA to purchase the newly constructed Long Beach home. All Habitat LA partner families participate in mandatory homeowner education classes and give up to 500 hours of sweat equity building their home and other Habitat LA homes. Framing for Ms.

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A Little Gratitude for the Day Ahead

Today is Thursday.  #TBT to those of us with any connection to a screen. I am sitting on the patio, enjoying my coffee and reading insightful posts being shared on my #PR Twitter feed.

I began thinking about how much PR has changed.  When I first started my career I was on the media side and would field calls from publicists asking if their piece had or would run in our magazine. It was annoying and I swore I’d never want their job.  Fast forward 20+ years and I absolutely LOVE my PR job.  It has changed so much thanks to technology and the internet of course.  We truly do get to tell stories.  And better still, we get to tell those stories to EVERYONE.  We can help our clients reach their target audience directly AND we get to work with media to provide them with interesting stories that they can tell.

I am inspired every day by my clients, my team and my colleagues who share their knowledge on social media.  I wish everyone an inspired day today.

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Social Media Tips

At Starfish PR, we often help our clients with their social media campaigns.  Here are a few suggestions to help your social media messages get farther, faster.
User Generated Content.  What “real people” have to say about your organization can be just as powerful as outbound messaging.  Encourage people to share their stories, and then create posts around similarly themed responses.

Photo Collages.  Tagging people in photos is a great way to generate views and get conversations started; so getting multiple pics in one post is even better! Mobile apps like PicStitch and PicFrame and desktop sites like PicMonkey.com are a great way to beautifully combine photos into a social media friendly format.

Share Visual Content. 90% of the information transmitted to the brain is visual! Include info graphics, notated photos, or other visual treats with your posts whenever possible.

Become an Advocate.

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Grifols Partners with Habitat for Humanity of Greater Los Angeles as a Half House Sponsor

Build Day & $75,000 Check Presentation Set for August 6th

Los Angeles, CA – August 5, 2014: Grifols, a global healthcare company dedicated to improving people’s health and well being through the development of life-saving plasma medicines, diagnostics systems, and hospital pharmacy products, is partnering with Habitat for Humanity of Greater Los Angeles (Habitat LA) as a Half House Sponsor. The partnership will include a donation of $75,000, as well as company build days. On August 6th, at the site of a seven-home neighborhood currently underway in Lynwood, Grifols volunteers will help with framing and conclude their day with the Grifols executive management team presenting a check to Habitat Los Angeles President and CEO, Erin Rank.

The funding will help complete the seven affordable and sustainable homes currently under construction in Lynwood. The site will feature six homes that are two stories with three bedrooms and 2.

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Habitat for Humanity of Greater Los Angeles Announces Catholic Coalition Partnership & Inaugural Build Event

First Coalition Build Set for Saturday, July 19th in Lynwood, CA

Los Angeles, CA – July 8, 2014: Habitat for Humanity of Greater Los Angeles (Habitat LA) has formed a new partnership with local Catholic churches and organizations, which it is calling the Catholic Coalition. Through this partnership, volunteers from parishes and other affiliated organizations will join together for a common cause to make a significant impact on creating affordable and sustainable housing in the greater Los Angeles area. The Coalition will help raise $150,000 – the cost of a full house sponsorship – and then help build the home during planned build days between summer and spring 2015.

“We are excited and proud to have the Catholic Coalition as a new partner and look forward to many years of building hope, lives and communities together,” said Erin Rank, president and CEO, Habitat LA.

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Celebrate your Social Media Independence!

It has become easier and easier to stay in touch with clients, colleagues and customers. Twitter feeds, Facebook posts, Google+ shares, and numerous other channels enable us to share our thoughts as fast as we can think them. We are constantly staring at a screen, fingers flying in a mad dash to update the world.

The most effective social media messages, though, do more than just remind your readers you exist: they engage the audience. It’s not enough to just have views, you want people to think about, comment on, and share your content.

Photo Courtesy of Olympus Board Shop

One way to generate interesting content is to do interesting things. As our country celebrates its independence, I encourage you to free yourself from your computer, tablet, and phone and go out and DO something! Find something that inspires you, interests you, or try something new – whether personally or professionally.

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Social Media Tips

 

We are always coming up with social media tips and tricks for our clients, so we wanted to share some here on our blog. These are just a few suggestions to help build your following and engage your audience.

Initiate connections. Add your social media handles to your email signature and business cards. By making it present in your communications, you will give others the opportunity to connect with you and network further.

Tap into Trending Topics. Check out what’s trending on Twitter throughout the day because there just may be an opportunity for you to join the conversation and bring awareness to the organization.

Update your Profile Often. Don’t shy away from updating your social media profiles. Add personality with topical thoughts, motivational quotes or give a shout out to your favorite sports team. People want to connect with people, so be sure your personality is as apparent as your professional resume.

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More Than 200 Women Begin Framing of Four New Habitat for Humanity Homes During 10TH Annual “Power Women Power Tools”

Lowe’s, Union Bank, & Sony Pictures Were the Top Sponsors of the Milestone Event

Los Angeles, CA – June 25, 2014: Construction commenced on four new Habitat for Humanity homes in Lynwood last Saturday, thanks to the more than 200 women who volunteered during the 10th Annual Power Women Power Tools (PWPT) event with Habitat for Humanity of Greater Los Angeles (Habitat LA). This year, the event put hundreds of professional women from various sectors, including corporate, entertainment, education and faith to work framing homes alongside more than twenty Habitat LA partner homeowners.

The four homes are part of a seven-home neighborhood currently in progress in Lynwood. The site will feature six homes that are two stories with three bedrooms and 2.5 baths and a three-bedroom, 1.5 bath single story home, which was designed by Michael Graves, a long-standing advocate for the disabled, to be handicap accessible.

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