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Bentley Prince Street Receives 2012 Ultron Doc Award for Outstanding Achievement in Product Design for Iconic Intensity™

Company Previously Won in 2011 for So Vintage™

City of Industry, CA – [December 6, 2012] Bentley Prince Street’s newly launched Iconic Intensity has garnered the company an Ultron Doc Award for the second year in a row. Iconic Intensity is the next generation of Bentley Prince Street’s acclaimed product, Iconic™. Featuring a reimagined and progressive color line, Iconic Intensity represents a bold arrangement of stripes and textures.  The annual award recognizes carpet mills for outstanding achievement in originality, color and texture combination, as well as usability. In addition to being this year’s recipient, Bentley Prince Street also won the 2011 Ultron Doc Award for So Vintage.

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“Winning an Ultron Doc Award is always a highlight for us and this year’s award is particularly special as it comes during a time when we are really celebrating our heritage and legacy as a commercial carpet designer,” said Anthony Minite, president and CEO of Bentley Prince Street. “Our customers have come to expect products that outperform and outshine all others and Iconic Intensity is a striking, and now award-winning, example of our commitment to deliver on that.”

Iconic Intensity’s smooth, frieze and velvet texture designs alternate between wide and thin stripes, celebrating Bentley Prince Street’s vast heritage of textiles. Iconic Intensity is opulent in broadloom, chic in carpet tile and edgy when modular accent colors are intermixed.  Iconic Intensity is available in broadloom, three carpet tile sizes (18×36 in, 24×24 in and 36×36 in), and as an area rug option.

Architects, designers and other industry professionals voted for their favorite new carpet products on the Doc Awards website. Iconic Intensity was then selected as a Doc Award Product winner according to its overall rating

Containing an average of 10% post-consumer recycled content by total product weight, many Bentley Prince Street products also contain additional recycled yarn content in the face fiber. All products manufactured by Bentley Prince Street are certified to the NSF-140 Sustainability Assessment for Carpet at the Platinum level when installed with High PerformancePC backing and at the Gold level when installed with NexStep® Cushion Tile backing.  Bentley Prince Street manufactures in a LEED-EB® for Existing Buildings Silver certified facility and is a multi-year recipient of the GSA Evergreen Award. For more information about Bentley Prince Street’s award-winning, sustainable products and culture, visit the company anytime on Facebook, Twitter, YouTube & Designing For Life Blog

About Bentley Prince Street

Defining style, color, quality and service for over 30 years, Bentley Prince Street manufactures and markets award-winning broadloom, carpet tile and area rugs for commercial interiors across the globe.  Bentley Prince Street is committed to sustainable commerce and innovations to integrate style and function with environmental practices.  With the industry’s most comprehensive vertical carpet manufacturing facility, the company maintains third-party certification to the ISO 9001:2008 Quality Management System and the ISO 14001:2004 Environmental Management System.  Based in Los Angeles County, California, Bentley Prince Street operates in a LEED-EB® Silver carpet mill and is the largest commercial carpet manufacturer in California.  For more information, please visit and

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