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Experience Iconic Intensity™ from Bentley Prince Street at NeoCon East

New Product Delivers Bold Color, Texture & Sophistication

Shown: Iconic intensity Area Rug

Baltimore, MD – [October 17, 2012] Bentley Prince Street, Inc. brings vintage, California design to NeoCon East, October 17th and 18th at the Baltimore Convention Center. Bentley Prince Street will be showcasing the newly launched Iconic Intensity in broadloom and carpet tile, as well as its Area Rug program, scheduled to debut in November.   NeoCon East is the premier design exposition and conference on the East Coast for the A&D community.   Bentley Prince Street’s award-winning floorcovering solutions will be available in Booth #2233. Attendees will also notice that Bentley Prince Street products extend beyond Booth #2233, as various products from the Saturnia Collection™ are visible throughout the Baltimore Convention Center and Industrial Society Loop™ will be installed in the GSA booth.

“It has been a big year for us and we are thrilled to be at NeoCon East to celebrate this new chapter with our customers and members of the A&D community,” says Anthony Minite, president and CEO of Bentley Prince Street. “Bentley Prince Street is better than ever and we are looking forward to showing off the beautiful products we have in store for the design community!”

Iconic Intensity

Iconic Intensity is the next generation of acclaimed product, Iconic™. Featuring a reimagined and progressive color line, Iconic Intensity represents a bold arrangement of stripes crafted with various textures.  Iconic Intensity is available in broadloom, area rugs and three carpet tile sizes (18×36 in, 24×24 in and 36×36 in) for modular creativity. Its wonderful scale and luxurious finish makes a grand statement in hospitality and retail environments, while its monochromatic nature delivers sophistication to corporate space.

Bentley Prince Street Area Rugs

Bentley Prince Street is proud to offer a program to easily create custom area rugs, runners and walk-off mats crafted from its beautiful and long lasting carpet products. With an array of stylish and versatile patterns – organic, linear, geometric, textured, solid and floral – Bentley Prince Street area rugs add the right touch of comfort and sophistication to any space.

“We love NeoCon East for its east coast flavor and the opportunity it provides for us to connect with our customers in a more intimate setting,” says Valerie Ottaviano, vice president of product design. “At this year’s show we are hoping to make a statement with the textural sophistication of Iconic Intensity and the ability to accentuate any space through our new area rug program.”

NeoCon East is Bentley Prince Street’s first major tradeshow since becoming independently owned again. The area rug program and all of the new products being featured represent Bentley Prince Street’s commitment to provide color, texture and innovative floorcovering solutions to the design community. President and CEO Anthony Minite and the rest of the Bentley Prince Street team are looking forward to sharing the company’s approach to customer collaboration and product development with all attendees who visit Booth #2233.

Bentley Prince Street is the first carpet mill in the country to receive Silver certification from the U.S. Green Building Council’s Leadership in Energy and Environmental Design Green Building System for Existing Buildings (LEED®-EB) and the first North American carpet manufacturer to have an environmental product declaration (EPD) for broadloom carpet.

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About Bentley Prince Street

Defining style, color, quality and service for over 30 years, Bentley Prince Street manufactures and markets award-winning broadloom, carpet tile and area rugs for commercial interiors across the globe.  Bentley Prince Street is committed to sustainable commerce and innovations to integrate style and function with environmental practices.  With the industry’s most comprehensive vertical carpet manufacturing facility, the company maintains third-party certification to the ISO 9001:2008 Quality Management System and the ISO 14001:2004 Environmental Management System.  Based in Los Angeles County, California, Bentley Prince Street operates in a LEED-EB® Silver carpet mill and is the largest commercial carpet manufacturer in California.  For more information, please visit and

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