Thought Center


Fletco Taps Industry Veteran Anthony Minite to Lead North American Expansion

Company will Partner with Spartan Surfaces and Sustainable Surfaces to Expand Brand into U.S. & Canada

Los Angeles, CA — October 10, 2016: Fletco Carpets, one of Denmark’s leading carpet manufacturers, announced today it has named industry veteran, Anthony Minite as Managing Director of its new United States and Canadian operations. Minite, successfully ran Bentley Prince Street (BPS) as President for 11 years and ultimately was part of the team that purchased BPS from its parent company Interface in 2012. Minite will lead a strategic plan for Fletco to expand into the U.S and Canada. The company will be partnering with Spartan Surfaces and Sustainable Surfaces to expedite its expansion in the marketplace. Fletco Carpets will officially launch at NeoCon East in Philadelphia next month.

According to Fletco’s Brian Jensen, “We have been wanting to expand into the U.S. and Canada for some time and we knew we needed someone with proven success in this market to lead us. Anthony has a reputation as a leader and his strengths and values align perfectly with those of Fletco. We believe this expansion, under his leadership, will be a tremendous success!”

“Fletco has an incredibly rich history and legacy of products,” added Minite. “The company is forward thinking, with a commitment to innovation and responsible manufacturing, and I truly believe our product offerings will invigorate this marketplace. Together with our strategic partners, we have the passion and ability to design innovative products to meet the demand of our end users and exceed expectations.”

Richard Jensen founded the company over 70 years ago, establishing and developing the carpet production that has made Fletco Carpets one of Denmark´s leading carpet manufacturers. Jensen managed Fletco Carpets until his death in 1982, when his sons took over the ownership and daily management of the company. Today, Benny, Bent and Brian Jensen combine decades of solid experience at the heart of the Scandinavian textiles industry with present-day international technology. Their commitment to quality, innovation, and efficiency is evident in the award-winning products they continue to deliver.

To expedite growth into the U.S. and Canadian marketplace, Minite has tapped into his network of industry experts and developed strategic partnerships with Spartan Surfaces and Sustainable Surfaces as he builds out the distribution strategy for the company. The expansion will begin simultaneously throughout the United States and Canada starting with Spartan Surfaces on the East Coast, Southeast and part of the Midwest and Sustainable Surfaces on the West Coast. Both partners have extensive experience and success in their respective markets. For more details on Spartan Surfaces and Sustainable Surfaces, and a map of marketplace availability, please visit the website.

Until 1975, Fletco Carpets produced almost exclusively for the Danish market. Targeted strategy has changed all that. Today, 75% of production is exported, mainly to European countries’ that include Germany, Norway, Sweden, Switzerland, Austria, Great Britain and the Netherlands. Sales are through the company’s own organization, agents and importers. Presentation takes place at internationally recognized trade fairs known for attracting decision makers. Fletco’ s sales have been steadily increasing over a number of years. Even in markets with tough competition regarding prices, it has been able to gain and maintain a strong foothold. Fletco Carpets has also increased its market. More:

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Media Contacts
Anne Christine Halkjaer-Jensen
Fletco Carpets A/S
Mads Clausens Vej 2
DK-7441 Bording

Angela Moore
Starfish P.R.