It has become easier and easier to stay in touch with clients, colleagues and customers. Twitter feeds, Facebook posts, Google+ shares, and numerous other channels enable us to share our thoughts as fast as we can think them. We are constantly staring at a screen, fingers flying in a mad dash to update the world.
The most effective social media messages, though, do more than just remind your readers you exist: they engage the audience. It’s not enough to just have views, you want people to think about, comment on, and share your content.
One way to generate interesting content is to do interesting things. As our country celebrates its independence, I encourage you to free yourself from your computer, tablet, and phone and go out and DO something! Find something that inspires you, interests you, or try something new – whether personally or professionally. Your passion and excitement (or total disappointment!) will translate to your writing, and will in turn fire up your readers, too.