Starfish PR was invited to be one of three presenters at the LAX Coastal Lifestyle Group’s Social Media event on Thursday, October 8th. Hosted by the LAX Coastal Chamber of Commerce, the Lifestyle events always bring together a vibrant group of creative, entrepreneurial women, and this meeting was no exception!
Omni Online Solutions‘ Liz Peters spoke first on the topic of Search Engine Optimization (SEO), and touched several times on one of our favorite content creators — the blog. Emmy-winning Klein Creative Media shared videos for a variety of clients, illustrating the importance of strong visuals and emotional connection when promoting your business. Then it was our turn to advise on one of our favorite topics: how best to tell your story through social media!
We touched on each platform used by the group — Facebook, LinkedIn, Instagram, Twitter, Pinterest — and the demographics and best uses for each. Mostly, though, we shared real-life examples of both successful posts, and the ones that totally fell flat.
The two most important things to keep in mind when promoting your business in the virtual world? Be creative and study your results! We shared our early struggles with finding the online voice for one of our accounting clients — how do you engage an audience with tax advice, filing deadlines, and changes to business law? The more time we spent with our client, the more we picked up on the sense of humor in the office, and the overall corporate climate. While we still post articles and industry related news, we also share cartoons or other humorous pieces that help to better convey the spirit of the firm. These are usually our highest traffic-generating posts, and also help to get eyes on the more serious content we post in between.
How do we know these posts are so successful? Because we track them! We work with our clients to develop a variety of online strategies, and craft posts for each platform that help best represent the professional persona. Then we use the analytical tools available to us — sometimes Google analytics, sometimes Facebook or LinkedIn Insights, Hubspot reports, or a combination of all of the above — to see what is working, and what is not. We can then go back to our road map and course correct to optimize eyeballs on our clients’ messaging.
We definitely saw a few lightbulbs go off by the end of the meeting, and the presentations were followed by a great Q & A session. Let us know if you are interested in having us come brainstorm with you about how to tell your story — we have plenty more tips up our sleeve to share!