Thought Center


Using Social Media to Find Your Audience and Your Voice

Social media platforms are a great tool for building your business, but one of the keys to using them successfully is to listen.

1. Listen to Your Audience

The three most important factors in social networking are audience, audience, audience. Identify what kind of people you’re trying to reach and pay attention to what they’re saying. Build RSS feeds and monitor conversations using listening tools like TweetDeck, Social Mention and Seesmic. 

2. Join Specialized Networks

Whatever your passion, there is a specialized social network for you.  To find your niche network, run a Google search with “your topic” and “social media“.  For example I googled “cooking social media” and the first result that came up was “Top Five Food and Cooking Social Networking Sites“.  If you search for your desired topics, you will be given an opportunity to hear what others are saying about them and chime in with your own thoughts, thereby amplifying your voice.