This is one of my most favorite stories to tell about why we advise our clients to blog and tell their story through digital content.
I was first introduced to Bentley Prince Street when they came on as a sponsor for the 2007 Jimmy Carter Work Project with my client, Habitat for Humanity of Greater Los Angeles. They were a “green” carpet company donating carpet for the new homes we were building that week. I admired them, so when they contacted me for their own PR needs a couple years later I jumped at the chance.
For three and half years we helped them tell their stories, and there were many. As a carpet company they were well known in the industry, but Los Angeles needed to know more about how this local company was not only providing hundreds of jobs and giving back to the community, it was working hard to make the lives of their employees better and healthier!
We consistently promoted the fact that this company provided a 5,000 sq. ft.
CITY OF INDUSTRY, Calif. (Jan. 15, 2013) – The Board of Directors at Bentley Prince Street today announced the appointment of Ralph Grogan to the position of President and Chief Executive Officer (CEO), effective immediately. Grogan brings more than 30 years of relevant experience in the carpet industry having served in senior management positions with several carpet manufacturers, including chief operating officer of Tandus Flooring. Grogan succeeds Anthony Minite, who stepped down as President and CEO of the company last week.
“We are fortunate to have someone of Ralph Grogan’s caliber and experience to lead Bentley Prince Street going forward,” said Mac Bridger, board member and interim CEO of Bentley Prince Street. “Anyone who has followed Ralph’s career knows he is the right person for this position and brings a successful track record of leading some of the top carpet brands in our industry.
Includes all of the Company’s Award-Winning Carpet Products Plus a Variety of Borders, Edges & Backings
[City of Industry, CA – January 14, 2013] Bentley Prince Street is thrilled to launch its new Area Rug Program, designed to meet the growing demand for soft flooring options to complement hard surface flooring in corporate and residential design. Having offered custom area rug products since 1979, the company was inspired to go back to the drawing board in recent years to create a user-friendly area rug program for its customers. Now, designers, architects and homeowners may achieve luxury design space that reflects beauty, color, texture and function with award-winning, high-quality carpet products.
Upcoming Episode Features Pilates Classes, Walking Club & Associate Success Stories
[City of Industry, CA – January 8, 2013] Bentley Prince Street, California’s largest commercial carpet manufacturer, will be featured in an episode of NBC’s “The Biggest Loser” airing Monday, January 14 (8-10 p.m. ET). Season 14 of the hit reality show is challenging America to get healthy and Bentley Prince Street is being featured as a U.S. company that is getting it right when it comes to corporate wellness. In the episode, “The Biggest Loser” visits the company’s Los Angeles area carpet mill to showcase its Wellness Programs, which are designed to help associates live a healthier life.
Wellness programs include lunch-time Pilates & Yoga classes, daily walking club, associate weigh-ins, sponsored 5Ks, nutritional consulting, a 5,000 sq. ft., state-of-the-art gym and two full-time trainers.
Four years ago, I made a cold call to Starfish PR looking for a public relations job closer to home and serving clients who do good work. That call has turned into so many relationships, experiences, skills and opportunities that I am beyond thankful for. One of which is the chance to work for Habitat for Humanity of Greater L.A., Starfish PR’s longtime client and an organization whose mission I have always strongly identified with.
Angela is a great teacher and motivator. Over the years, I have learned so much from her and all of our amazing clients. Since it is my last day, I thought it would be fitting to share a few of these lessons here in this post.
Don’t be afraid to make cold calls and go after what you want.
Company Previously Won in 2011 for So Vintage™
City of Industry, CA – [December 6, 2012] Bentley Prince Street’s newly launched Iconic Intensity has garnered the company an Ultron Doc Award for the second year in a row. Iconic Intensity is the next generation of Bentley Prince Street’s acclaimed product, Iconic™. Featuring a reimagined and progressive color line, Iconic Intensity represents a bold arrangement of stripes and textures. The annual award recognizes carpet mills for outstanding achievement in originality, color and texture combination, as well as usability. In addition to being this year’s recipient, Bentley Prince Street also won the 2011 Ultron Doc Award for So Vintage.
Winners to be Announced November 29th in New York
[City of Industry, CA – November 12, 2012] Bentley Prince Street is thrilled to announce that Interior Design Magazine has honored So Vintage as a finalist for the Best of Year competition, in the broadloom category. The Best of Year Product Design finalists are selected by interior designers and architects via an online vote and the winners are chosen by editor in chief Cindy Allen and a jury of design leaders. Winners will be announced live November 29th during a celebration in New York City and featured in the December issue of Interior Design. Bentley Prince Street won Best Broadloom Carpet of the Year in 2010 for Domestic Alchemy™.
“I cannot imagine a more fitting way to cap off this monumental year than to be recognized in this way,” says Anthony Minite, president and CEO.
New Product Delivers Bold Color, Texture & Sophistication
Shown: Iconic intensity Area Rug
Baltimore, MD – [October 17, 2012] Bentley Prince Street, Inc. brings vintage, California design to NeoCon East, October 17th and 18th at the Baltimore Convention Center. Bentley Prince Street will be showcasing the newly launched Iconic Intensity in broadloom and carpet tile, as well as its Area Rug program, scheduled to debut in November. NeoCon East is the premier design exposition and conference on the East Coast for the A&D community. Bentley Prince Street’s award-winning floorcovering solutions will be available in Booth #2233. Attendees will also notice that Bentley Prince Street products extend beyond Booth #2233, as various products from the Saturnia Collection™ are visible throughout the Baltimore Convention Center and Industrial Society Loop™ will be installed in the GSA booth.
New Product adds Dimension and Brilliance to Corporate, Hospitality & Retail Segments
[City of Industry, CA – October 9, 2012] Iconic Intensity is the next generation of Bentley Prince Street’s acclaimed product, Iconic™. Featuring a reimagined and progressive color line, Iconic Intensity represents a bold arrangement of stripes crafted with various textures. Iconic Intensity is available in broadloom, area rugs and three carpet tile sizes (18×36 in, 24×24 in and 36×36 in) for modular creativity. Its wonderful scale and luxurious finish makes a grand statement in hospitality and retail environments, while its monochromatic nature delivers sophistication to corporate space.
“Iconic Intensity exemplifies our legacy of beauty and performance while addressing the needs of the marketplace,” says Anthony Minite, president and CEO of Bentley Prince Street.
Award-winning Product Available in Broadloom, Carpet Tile and Area Rugs
[City of Industry, CA – August 30, 2012] So Vintage by Bentley Prince Street offers whimsical contrasts and charming textures that will make a statement in corporate, hospitality and retail installations. The product is inspired by vintage fabrics of the silver screen era, but is truly modern in terms of its color line and organic, medium-scale patterning. So Vintage also emphasizes usability and coordinates easily with other Bentley Prince Street products including the best-selling Kings Road™, popular Edge City™ and soon-to-be-launched Iconic Intensity™.
“We are all very excited and proud of what we have in So Vintage and feel it has great appeal,” says Anthony Minite, president of Bentley Prince Street. “We’ve had tremendous response from our customers about its unique colorways and texture combinations.