Thought Center

digital strategy

Take 30 Minutes Today for a Website Check

In this digital, hyper-connected world, you must give your professional website the attention it deserves.  Even if you just updated your website last year, you’re probably already in need of an update.

Don’t let this happen to you.

Here are three ways to monitor your website in 30 minutes or less:

Monitor your website daily. Visit the site every day from various browsers (Chrome, Safari, Explorer and Firefox) to make sure all the pages load correctly and the site is live for that matter.

Visit your site from your phone or tablet.  If you visit your website on your phone and you can barely read the text, you are not optimized for mobile and are likely losing visitors instantly.  No visitors means no new customers.

Search for your business.

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How a Carpet Manufacturer was Featured on NBC’s The Biggest Loser

This is one of my most favorite stories to tell about why we advise our clients to blog and tell their story through digital content.

I was first introduced to Bentley Prince Street when they came on as a sponsor for the 2007 Jimmy Carter Work Project with my client, Habitat for Humanity of Greater Los Angeles.  They were a “green” carpet company donating carpet for the new homes we were building that week.  I admired them, so when they contacted me for their own PR needs a couple years later I jumped at the chance.

For three and half years we helped them tell their stories, and there were many.  As a carpet company they were well known in the industry, but Los Angeles needed to know more about how this local company was not only providing hundreds of jobs and giving back to the community, it was working hard to make the lives of their employees better and healthier!

We consistently promoted the fact that this company provided a 5,000 sq. ft.

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