A Facebook friend posted this status update recently: “Does anyone have an electrician in the DC area?” One of her friends posted Mike Booth and another seconded the motion so she posted “Mike Booth it is.” I chimed in “a great day to be Mike Booth” but couldn’t help wondering if Electrician Mike even knew how many folks he’d reached that day? And, if he knew, would he thank the two folks who recommended him publicly for all to see? I certainly would.
This got me thinking about the power of social media, especially for small businesses, which rely heavily on word-of-mouth to grow. If I were Electrician Mike, I’d be monitoring my name, my company name and electricians in general, especially in the DC area.