Thought Center

habitat la

Cause Marketing: It’s Not About Your Company

The Starfish PR team at Power Women, Power Tools hosted by Habitat LA

We have been working with nonprofits in Los Angeles for over a decade — so we’ve definitely learned how best to tie your business in to a charitable organization. For one thing, it’s not about YOU: it’s about those who benefit from your gifts.

Having been on both sides of cause marketing, we understand what the real story is. We’ve been pitching media, creating content and telling these stories through blogs and other mediums with great success for many years.

Here are some tips if you’re planning to partner with a charitable organization:

Ask your staff which causes are important to them. By polling your staff, you will gain great insight into what matters to them, possibly discovering some real philanthropists in your organization. You will want employee buy-in, so their input is vital.

View Full Post

Grifols Partners with Habitat for Humanity of Greater Los Angeles as a Half House Sponsor

Build Day & $75,000 Check Presentation Set for August 6th

Los Angeles, CA – August 5, 2014: Grifols, a global healthcare company dedicated to improving people’s health and well being through the development of life-saving plasma medicines, diagnostics systems, and hospital pharmacy products, is partnering with Habitat for Humanity of Greater Los Angeles (Habitat LA) as a Half House Sponsor. The partnership will include a donation of $75,000, as well as company build days. On August 6th, at the site of a seven-home neighborhood currently underway in Lynwood, Grifols volunteers will help with framing and conclude their day with the Grifols executive management team presenting a check to Habitat Los Angeles President and CEO, Erin Rank.

The funding will help complete the seven affordable and sustainable homes currently under construction in Lynwood. The site will feature six homes that are two stories with three bedrooms and 2.

View Full Post