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Bentley Prince Street Looks to Recapture Prominence in Marketplace

Customers Can Expect More Style & Diversity in all Market Segments 

[City of Industry, CA – August 17, 2012] Today, Interface, Inc. (Nasdaq: IFSIA) announced that it has completed the previously announced transaction to sell its Bentley Prince Street subsidiary to President Anthony Minite, key members of the company’s management team and Dominus Capital, L.P., a private equity investment firm. Bentley Prince Street customers can expect to see more of the prominent style and performance they have come to value, as well as more product diversity.

According to Minite, “Our loyal customers can be confident that we are not changing who we are, in fact we are going to deliver even more of the products Bentley Prince Street has always been known for. As the rest of the marketplace competes for low cost positioning we will be focused on quality and style designed to outperform in all market segments.

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My Week in Wyoming

This past week I took an amazing family vacation to Wyoming and some of the surrounding states. Wyoming is the least populous state in the country and two thirds of its terrain consists of mountain ranges. These two facts alone made social networking a challenge, but I was happy to hang it up for awhile in order to enjoy Wyoming’s natural beauty, wildlife and occasional roadside watering hole.

There were a few experiences on my trip, however, that I couldn’t resist sharing with the world such as Old Faithful in Yellowstone National Park, my boyfriend’s first time on a horse and a family rodeo. More often than not, when it came down to sharing a photo or two I found myself using instagram. I think this is because instagram enables everyone to take great photos. Plus, like Twitter, it lets you add a hashtag (#) to your updates, which makes it easier for others to find your photos.

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Cyclists will Pedal for a Purpose in the Inaugural “Palos Verdes Bike Ride for Habitat for Humanity” on Saturday, April 21st

Sponsored by Terranea Resort with Proceeds benefitting Habitat for Humanity of Greater Los Angeles

Los Angeles, CA –: Habitat for Humanity of Greater Los Angeles (HFH GLA) is proud to announce the inaugural Palos Verdes Bike Ride for Habitat for Humanity cycling event to be held on Saturday, April 21st along the stunning Palos Verdes peninsula.  Ride for Habitat begins and ends at the Terranea Resort with two scenic and challenging course options of 34 or 17 miles.  Interested cyclists may register to ride and fundraise online here.  The event is sponsored by Terranea Resort and additional sponsors include Palos Verdes Bike Center, McCormicks Ambulance, Trader Joe’s and St. Paul’s Church.

Riders, volunteers and additional sponsors are welcome.  Fundraising is optional and the rider who raises the most funds will receive a Grand Prize, a two-night stay at the Terranea Resort.

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Are You Making it Easy for People to Talk About You?

Personalized Tweet Zone sign from Lakers build day in L.A.

Here’s a simple and effective tip to help you promote your business or upcoming event.

Create a sign that reminds your customers or guests to update their status about you.  Here’s an example of a “Tweet Zone” we helped create for our client Habitat for Humanity of Greater Los Angeles.  They host up to 25 volunteers on each of their build sites five days a week and you can imagine how many of them have smart phones.  They designed this sandwich board that can be updated with an event hashtag very easily.  It also serves as a reminder to move away from the building activity and hard hat areas to safely post their status updates.

You don’t have to spend a lot of money on signage, you can install a chalkboard or dry erase board at your location/event or order low cost business cards and pass them out.

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My Life as an Intern and Storyteller

Savanah Wernick interned with Starfish PR during the summer of 2010 & 2011. I just love this post she wrote for us following her first tour in 2010.  She is a total team player and we will always cherish this little fish!  

To be labeled an “intern” doesn’t indicate much responsibility. When you tell someone you’re an intern, the same question stings the conversation every time. “Oh, how nice,” they say, “is it paid?” You reply no, they nod, and immediately formulate assumptions that don’t give you much credit. She’s just there to watch. She’ll be the one getting the coffee, walking the dogs.

To be fair, these conclusions aren’t completely off the mark. In the setting of a large, multi-level business, it’s easy to imagine those who are not on payroll to get lost in the shuffle.

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