I am thrilled to be included as a contributor to this great blog post on Ezanga.com featuring many reasons for us marketing dorks to be excited about the coming year. (Thanks Brittany Berger and HARO!)
Photo courtesy of ezanga.com
It’s important to start anything new with optimism, right? The new year should be no exception. There’s a lot to make the marketing glass look half empty, encrypted keywords and algorithm updates, to name a few. But focusing on the negative is never the way to go.
So instead, we’re going to focus on what we’re excited for in the near future of marketing. Personally, I’m excited about a lot of things, like that people are realizing that just hopping on the social media and content marketing bandwagons won’t bring success. I think this year we’ll see a lot of companies abandon the “throw it and hope it sticks” approach in favor of a thought-out and well-planned strategy.