To Yelp or not to Yelp.
That is a question we get all the time from frustrated clients. I think we all can agree there is value to user reviews but we know all to well that Yelp is easily manipulated by users (and sometimes Yelp themselves, but that is a blog for another day.)
I use Yelp often to find service providers, restaurants, etc. But I also know enough about the platform to question reviews that seem suspicious. Interestingly enough, the businesses that speak to me are the ones who get bad reviews and actually respond in their defense. This is something I help clients with on a regular basis. It’s to your advantage to respond publicly to bad reviews (as well as good ones) because your future customers will see that you pay attention and that you are willing to solve problems for unhappy customers.
Today, however, while I was searching for a service provider in my neighborhood, I came across one of the best replies I’ve ever read.