Los Angeles, CA — October 24, 2013: Habitat for Humanity of Greater Los Angeles (HFH GLA) today announced that JCPenney will be its top sponsor for its annual Hollywood for Habitat for Humanity Build-A-Thon (HFHFH BAT), taking place Nov. 6-9. HFH GLA will bring together more than 800 volunteers to revitalize a neighborhood in the City of Lynwood during its 2013 Hollywood for Habitat Build-A-Thon. As a top sponsor, JCPenney volunteers will help kickoff the HFHFH BAT on Wednesday, Nov. 6. World-renowned architect and designer Michael Graves, who recently launched Michael Graves Design at JCPenney, will be joining JCPenney in support of the HFHFH BAT and speaking during the lunch program.
HFH GLA will begin building seven new homes and renovating existing homes on the same block, along with two churches and a market during the HFHFH BAT. The event will also recognize veterans for their contributions in honor of Veterans Day, on Nov. 11.