Thought Center

starfish pr

Meet our Intern, Crystal Franco!

Get to know our intern, Crystal, by reading her bio below. She will also be blogging about her life as a “Startern” for us every week!

About Crystal:

Crystal Franco is a tenacious communications student from California State University, Dominguez Hills. Wanting to gain valuable experience in the field of public relations, Crystal applied to numerous public relations company and is thrilled to have landed an internship at Starfish PR.

Crystal is looking forward to learning first-hand what is like to work as a PR specialist. As the first person in her family to go to college, Crystal is motivated to have a successful career in PR or journalism. She is also an animal lover and hopes to one day start her own non-profit organization to help mistreated and abandoned animals.

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9 Lessons Learned as an Entrepreneur

This blog currently appears on the Redondo Beach Patch:

This is my 10th year running my own company, and in the past decade I have certainly had plenty of opportunities to learn a lesson or two. I have failed plenty, and from failure comes enlightenment.

I have compiled nine of the most important lessons I’ve learned in hopes it will bring hope or comfort to other current and future entrepreneurs out there.

It’s OK to increase fees. Most of us are guilty of charging too little when we first take on a client, and then we feel guilty asking our clients to pay more for our services even after years or working well together. Get over this now.
You are an expert. If you make a living doing what you do, you’re an expert. Clients hire you to fill a critical role for their business based on your expertise. Embrace that role and do it better than anyone else.
It’s okay to disagree with a client; in fact, sometimes it’s critical.

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GSA Recognizes Bentley Prince Street with a 3rd Evergreen Award

Each Year the GSA Honors Four Companies for their Commitment to the Environment

City of Industry, CA – [April 2, 2012] Bentley Prince Street, Inc., an industry leader in commercial carpet design, quality and sustainability, is honored to receive the 2011 Evergreen Award from the U.S. General Services Administration’s (GSA) Integrated Workplace Acquisition Center (IWACenter). Bentley Prince Street has been honored three times; first in 2001 jointly with parent company Interface; again in 2008 and now for 2011. Every year the GSA IWACenter invites environmentally conscientious business partners to participate in its Evergreen Award program, which was developed to recognize efforts in recycling, affirmative procurement and waste reduction that can set an example for other IWACenter business partners to follow. The Evergreen Award itself “closes the recycling loop” in that it is made from recycled glass.

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So Glad You Could Stop By

My name is Angela Moore and I have worked in marketing and PR (or some variation thereof) for my entire career. After 16 years in the music industry I took a huge leap of faith and started my own PR company.  After some minor bumps and bruises I am happy to say that 10 years later I am still here and as happy as ever.

What I love most about being a publicist is telling stories. I credit Starfish PR’s success to amazing clients who do remarkable work that is not only worth talking about, it’s worth repeating.  They make our job fun and I couldn’t ask for a better gig!

What’s next? I have a moderate fear of public speaking to overcome, so by all means BOOK ME at your next event!

If you share our enthusiasm for PR and storytelling, I hope you’ll visit our blog often and jump in with comments.

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Holly DeBrodt Named Director of Sustainability for Bentley Prince Street

DeBrodt will Continue the Company’s Industry Leading Commitment to Honest Reporting and Reducing its Environmental Impact

City of Industry, CA – [March 19, 2012] Bentley Prince Street, Inc., an industry leader in commercial carpet design, quality and sustainability, is pleased to introduce Holly DeBrodt as the company’s new director of sustainability. DeBrodt has been with Bentley Prince Street since 2009 and previously served as a sales representative based in Portland, Oregon. Her background in sales will be beneficial to both associates and customers, as she will bring a valuable perspective to Bentley Prince Street’s multi-faceted sustainability philosophy and programs.

“It’s always ideal when you can utilize the star power within the company and I am thrilled that Holly has agreed to take on this important role,” says Anthony Minite, president of Bentley Prince Street.

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Bentley Prince Street Receives Inaugural Climate Leadership Award

California’s Largest Commercial Carpet Manufacturer Honored By EPA for Excellence in Green House Gas Reductions

[City of Industry, CA – March 7, 2012:] Bentley Prince Street, Inc. has received an inaugural Climate Leadership Award for Excellence in Green House Gas (GHG) Management (Goal Setting).  Winners were announced yesterday by the U.S. Environmental Protection Agency (EPA), the Association of Climate Change Officers (ACCO), the Center for Climate and Energy Solutions (C2ES) (formerly the Pew Center on Global Climate Change), and The Climate Registry (TCR). The awards recognize corporate, organizational, and individual leadership in addressing climate change and reducing carbon pollution. From setting and exceeding aggressive emissions reduction goals to reducing the emissions associated with shipping goods, these organizations are improving efficiency, identifying energy and cost saving opportunities, and reducing pollution.

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Bentley Prince Street Celebrates the Art of Carpet with New California Biennial™ Collection

Featuring Proprietary Chromasynthesis™ Dye Technology and Available in Broadloom, Carpet Tile and Area Rugs

City of Industry, CA – [March 5, 2012] Bentley Prince Street, Inc., an industry leader in commercial carpet design, quality and sustainability, introduces the California Biennial Collection featuring the company’s proprietary Chromasynthesis Dye Technology. Available in broadloom, carpet tile and area rugs, California Biennial interprets Los Angeles’ contemporary museum scene into a modern day flooring solution. In addition to maximizing color availability for lower minimums, this dye technology offers two space dyed yarn options exclusive to Bentley Prince Street that add lustrous bursts of khaki and blue/green colors.

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